New opportunities for strategic thinking

As this magazine edition went to press, it is unclear when or how the latest Farm Bill will land. On the eve of press time, we are optimistic that there will be many wins for organic within the final bill. From the table on Page 15, you will see there are already many favorable provisions for organic within the versions put together by both the House and Senate. The final proof will be the bill resulting from the House-Senate conference.

The farm bill process once again demonstrates how organic champions within Congress have listened to and acted upon our members’ advocacy. As evidenced in participation in our annual Policy Conference and Hill Visits Day in May, we take this role seriously and enjoy interacting with policymakers.

Overall, challenges in the current environment have resulted in additional hurdles for the organic sector, yet they also create new opportunities for strategic thinking and ways that stakeholders can move organic forward. Read the Organic On the Move article beginning on Page 5, check out the End Piece (Page 51) by Melody Meyer on reviving the organic check-off in voluntary form so that organic flourishes, and see how companies in the Organic Trade Association are taking proactive steps to address fraud prevention in the organic marketplace (Page 11).

Your trade association continues to plan boldly to promote, protect and advance organic. Check out our BIG, BOLD, PLANS as outlined on Page 18. Work together with us to support strong standards, achieve innovations, build a diverse membership, take on education and training, and move research forward on issues critical to organic and our planet.

We are excited as we place big bets on the future of organic. Learn more and join us as we strategically move forward.

Laura Batcha
OTA's CEO/Executive Director