Florida's fruit and vegetable production is year-round and the second largest in the United States. However, since most is exported, a problem exists: few Florida residents purchase and consume Florida-grown produce. Add to that scenario the fact that nearly one in six Floridians is without reliable access to a sufficient quantity of affordable, nutritious food.
OTA's Farmers Advisory Council (FAC) provides input from small- and medium-sized organic farmers, ranchers and growers to the Organic Trade Association on matters pertinent to the advancement of organic agriculture, with a specific focus on OTA’s policy agenda. Established in 2013, FAC is designed to formalize and improve communication between OTA and organic producers. It gives organic farmers a voice to directly influence OTA’s policy, and enables OTA to better represent the diversity of organic producers in its policy and advocacy.
In January, the Organic Trade Association’s Board of Directors adopted a long-term vision for the trade association to lead the organic sector into the year 2030. OTA’s 15-Year Vision Task Force was co-chaired by Melissa Hughes and Laura Batcha, with participants Melody Meyer, Perry Clutts, Leslie Zuck, and Marci Zaroff. OTA’s 15-Year vision adopted by the Board is bold, ambitious and far-reaching. It is a reflection of the dedication, integrity and creativity of the sector that OTA serves, and of OTA’s unwavering commitment to lead the organic sector to new unprecedented levels of achievement.
What does ‘organic’ really mean? Can I trust it? Why is it so expensive?” The conversation is happening on social media, whether you’re a part of it or not. Throughout the world, millions of consumers, businesses, influencers and policymakers are engaged across a variety of social networks—and all signs point to continued growth across channels in the coming years.
An organic check-off would be unlike any other check-off program in American agriculture. Nothing like it has ever been tried, so the idea has understandably raised some questions. OTA has talked to lots of organic stakeholders over the past three years, and has found there’s a core group of concerns that keep coming up. We’ve also found that most of these concerns are based on perceptions of older check-offs, and we’ve addressed these issues.
The challenge is clear and only intensifying with the rising demand for organic products: more organic farmers and more organic land are needed. At the same time, older farmers are selling farmland, fueling a farmland real estate market that continues to grow. For investors, this has averaged a return rate of 12 percent the last 20 years, according to the National Council of Real Estate Investment Fiduciaries.